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November 11, 2012

Seal of Aref-Adib


Seal (Mohr) of Aref-Adib, written in Nastaliq

Posted by mehrdad at 07:20 PM | Design |

March 07, 2012



Bicycle in Persian: دوچرخه Docharkhe

Posted by mehrdad at 02:08 PM | Design | Typography |

December 30, 2011

Forugh Farrokhzad


My new portrait of Forugh.

Forugh Farrokhzad (January 5, 1935 February 13, 1967) was an Iranian poet and film director. She is one of Iran's most influential female poets. Forugh was a controversial modernist poet and an iconoclast.

The interview of Iraj Gorgin with Forugh Farrokhzad (in Persian)

Posted by mehrdad at 04:20 PM | Design |

December 28, 2011

Opie's style


My portrait in the style of Julian Opie. In Opie's style, the human face is usually characterised by black outlines with flat areas of colour, and minimalised detail, to the extent that an eye can become just the black circle of the pupil.

Posted by mehrdad at 07:32 PM | Design |

September 05, 2009



This morning's breakfast: Butterfly made of Pita Bread, Butter and Blackcurrant Jam

Posted by mehrdad at 11:54 AM | Design |

August 18, 2009

Channel 4

Channel 4 makes some of the best TV idents in the world and constantly tries new ways to display its logo. This one is made entirely of umbrellas!

Posted by mehrdad at 09:20 AM | Design |

May 20, 2009

Artistic Chicken


Max thought his breaded chicken fillet looked very much like an artist's palate. So we made it even more!

Posted by mehrdad at 03:23 PM | Design |

June 18, 2008

The Graffiti Creator


At you can create graffiti-styled logotypes in just a few clicks. It's great fun!

Posted by mehrdad at 02:38 PM | Design |

February 22, 2008

Cars with Persian names


Nissan Qashqai
Nissan has said the car is named after the Iranian Qashqai tribe.

Renault Kadjar
Renault is to call its new crossover the Kadjar.
Kadjar (Qajar) Dynasty, was the ruling dynasty of Iran from 1794 to 1925

Volkswagen Sharan
The name Sharan is derived from a Persian word "Shahran" meaning "Carrier of Kings".

The name of the company is derived from Persian Ahura Mazda, the transcendental god of Zoroastrianism.
Mazda means "great wisdom" in the Iranian Avestan language.

Volkswagen Touran
The name 'Touran' derives from the combination of 'Touring' and 'Sedan'.
In Persian Touran is an old word to describe Iranian nomads from the north and the name of a legendary kingdom opposed to Iran in the Shahnameh Ferdowsi.

Posted by mehrdad at 01:54 PM | Design |

November 16, 2007

October 16, 2007



My proposed logo for the new IKIA (Imam Khomeini International Airport) in Tehran.


>> Official websites of IKIA & IKEA

Posted by mehrdad at 11:21 AM | Design |

October 05, 2007

Let's draw!


The Big Draw is the UK?s biggest annual free art event. Initiated by the Campaign for Drawing, it encourages everyone to discover the purposes, pleasures and power of drawing. Drawing is a universal language, connecting generations and cultures, and underpinning our ability to learn, from early to later years. Drawing can transform us from passive consumers into active creators. The Campaign?s message is that no previous experience is required.

Posted by mehrdad at 06:34 PM | Design |

September 28, 2007

Pomegranate Chocolate

It seems my beloved pomegranate is the biggest thing in fruit flavours these days.


>> Pomegranate Piece Peace

>> May your pomegranate be a mighty red juicy one!

By the way, I am sure this Korean Pomegranate Chocolate will sell very well in Germany.


Posted by mehrdad at 12:03 PM | Design | Look-alikes |

January 24, 2007

Persian Peace Rug


>> View larger image on a white background

Posted by mehrdad at 12:07 PM | Design |

August 16, 2006



Aref-Adib in Nasta'liq script.

The Nasta'liq script is the predominant style of Persian calligraphy. The inventor was Mir Ali Tabrizi, the most famous calligrapher of the Timurid period (1402?1502).

Posted by mehrdad at 10:40 PM | Design |

June 17, 2006

Hands of Peace

Move the cursor over the image.

The dove has been a symbol of love and peace for thousands of years in many different cultures. In Greek mythology it is the symbol of love and the renewal of life. In Christian art the dove symbolises the Holy Ghost and is often painted above Christ's head. A dove was supposed to have been released by Noah after the flood in order to find land. It came back carrying an olive branch, telling Noah that somewhere, there was land. A dove with an olive branch has since come to symbolise peace in Christian iconography.

Pablo Picasso made the dove a modern symbol of peace when he used it on a poster for the World Peace Congress in 1949.

Posted by mehrdad at 07:34 PM | Design |

April 20, 2006


Check out Iain Anderson?s animation made entirely with passenger/pedestrian symbols.
>> View the flash movie here

The complete set of 50 symbols is available here so you could make your own movie!

Posted by mehrdad at 05:18 PM | Design |

April 14, 2006

Women-only Buses

Iran to launch women-only buses and here is my proposed logo for it.


Posted by mehrdad at 03:19 PM | Design |

January 25, 2006

Super Size Look-alike


Super Size Me & Doctor Who
There is a lazy book cover designer at BBC.

Posted by mehrdad at 12:31 PM | Design | Look-alikes |

July 08, 2005

Urinal design


Urinal with shark motif!

Posted by mehrdad at 10:54 PM | Design |

January 10, 2005

Ancient Animation

A team of archaeologists recently discovered an earthenware bowl at the Burnt City, which has what they believe is the world?s oldest animated picture drawn around it. The Burnt City is located 57 kilometres from the city of Zabol in Iran?s Sistan and Baluchestan province.

The animated bit was found on a 5000 year old pottery and this is my animation gif version of it:


Posted by mehrdad at 10:56 PM | Design |

December 14, 2004



Here is another pictographic ambiguity for the occasion of Yalda (the Winter Solstice).

One of my earliest memories of winter is the warmth and cosiness of the Korsi, a low square table covered with quilt and a pot of hot charcoals placed underneath. My grandmother used to invite us all to gather around her Korsi during Shab e Yalda and treated us to pomegranates.

Posted by mehrdad at 12:07 AM | Design |

January 01, 2004

A Persian Cat

You probably have already come across examples of pictographic ambiguity before, where a single drawing contains more than one image. My wife and my mother-in-law is a well-known example. It was done in 1915 by the cartoonist W.E. Hill. You should be able to see a young and an old woman in the picture. Clue: the chin of the young woman becomes the nose of the old woman.


And here is my attempt to do one, a Persian cat:
Clue: there is a cat and a map!


Wish you a very happy new year.

Posted by mehrdad at 01:30 PM | Design |

November 27, 2003

Helvetica or Arial?


Edouard Hoffman and Max Miedinger conceived Helvetica type in 50s in Switzerland (Helvetica is the ancient Latin name for Switzerland). Helvetica swept through the design world in the 60s and became synonymous with modern and progressive attitudes. Arial is a loose adaptation of Grotesque type redrawn to match the proportions and weight of Helvetica. Arial has spread very fast through the typographic world and illustrates the power of Microsoft's influence. In Helvetica vs. Arial game you can kill a few minutes and take out your frustrations on Microsoft's Arial. Here you can also read an informative article or play a quiz.

Posted by mehrdad at 11:24 PM | Design |